ORIGIN STORY

WHO WE ARE

Our name, Jaded Macarons, represents our conviction to disrupt the status quo. We want to challenge what a macaron means to you. With sound technique and fresh perspective, we use fascinating ingredients to craft innovative and intriguing flavours.

Our macarons strive to connect with your experiences, create special moments that feel familiar yet new and surprising, and explore new horizons with you.

ALVIN

chef & co-founder

Over 8 years of F&B experience

Wants to break from the mold of conventional thinking

Strives to continuously innovate on top of tradition

Works towards bringing you on an unparalleled and personal gastronomical journey

Loves being at the crossroads of cultures, ingredients, and techniques

WHAT WE STAND FOR

Besides our macarons, our business is also an expression of our values. In short, quality, efficiency, and sustainability are paramount to us. We try our best to reduce excesses in our operational processes and packaging. We want to give you the best you can get - gastronomically, economically, and environmentally.

Jaded Macarons means a lot to us. We don't want to just make macarons that only look good on social media. Our macarons are designed to make you feel great with every bite, in every sense of the word.

Many years of F&B experience as a consumer

An unfortunate disaster in the kitchen

Fortunately, experienced in the creative & communications fields

Ridiculously uncompromising sweet tooth, and resultantly the main layman taste-tester here at Jaded

Working to make Jaded Macarons a brand for tech-savvy and quality-driven Singaporeans who love value-for-money things

DENISE

creative & comms, co-founder